Google has said that they’re going to be more aggressive in dealing with content farms and their effect on search results.
In a funny way, it seems as if it’s almost good news that Google has been so effective in making outright spam into an unproductive tactic that people have resorted to creating content that’s at least real even if it’s not very good. There is a definite problem, though, in having to wade through a huge number of search results of content from people who obviously don’t know very much about their topic whenever you do a search on something specialized.
It’s an interesting quirk of the Google algorithms that the quality of what comes out is determined partially by the work of the collective Internet. I just wonder if we might eventually see a time when the best solution again involves more manual intervention into the nature of the search results, so that content is devalued if it comes from people who obviously aren’t trying very hard.
In the meantime, every time we direct a link at anyone it’s worth remembering that we’re making them a little more important in the eyes of the search engines. Bad publicity can be a good thing.